About us

Making SEO intuitive since 2018

Morningscore was founded in Odense, Denmark in 2018. We set out to build a different and uncomplicated SEO tool. Our mission is to be in the top-3 SEO tools globally.

IMG 5574 min - Morningscore SEO tool
Meet the team

Team Morningscore

Karsten Madsen CEO

Karsten Madsen

Amsterdam, Netherlands
🇩🇰 🇬🇧 🇩🇪

Bjarne CTO

Bjarne Bonde

Odense, Denmark
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Louise min - Morningscore SEO tool

Louise Ea Belling Kraneled

Head of Operations
Odense, Denmark
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Eric min - Morningscore SEO tool

Eric Johnson

Partner Manager
Odense, Denmark
🇸🇪 🇬🇧 🇳🇴

Christian Aalykke Head of Customer Success

Christian Aalykke

Head of Customer Success
Odense, Denmark
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Amalie min - Morningscore SEO tool

Amalie Ibsen Christensen

Digital Brand & UX Designer
Odense, Denmark
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Lukas 2 min - Morningscore SEO tool

Lukas Rasmussen

Customer Support
Odense, Denmark
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Klemen min - Morningscore SEO tool

Klemen Pevec

Front-end developer
Ljubljana, Slovenia
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Rok min - Morningscore SEO tool

Rok Komatar

Full stack developer
Odense, Denmark
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Story time

The story of Morningscore told by our founder

In 2018 I stumbled upon a frustration: More and more companies wanted to do their own SEO in-house. A trend that kept growing.

But SEO was this confusing black box to them. I thought maybe a tool could fix the confusion? Like A spaceship guiding them safely towards the top of Google.

In 2020 we realized that SEO experts also loved the game elements of Morningscore. So we built more pro-features and welcomed them too.

Today Morningscore is in love with SEO doers. Beginners, experts, or in between: It doesn’t matter. If you are a doer, you are one of us! Don’t forget to have fun while you are growing your company.

Our ambition is to be in the top-3 of SEO tools globally. Most of all, we dream of a perfect and inspiring product in the hands of our customers. This is the fuel for our passion. And the team is on fire.

- Karsten Madsen, CEO of Morningscore

Facts about us

  • Founded in Odense, Denmark the 24th of January 2018
  • Recieved roughly 1M EUR in funding
  • We have grown +100% every year
  • We are currently 9 employees
  • +800 customers in 25 countries

The Morningscore Manifest

We are located in Mission Control 🔭
You'll be assisted by the Ground crew 🤗
Our owesome customers are SEO Captains 👩🏼‍🚀
You are shipped on your SEO journey in your Spaceship 🚀
You are controlling your Morningscore Cockpit 🕹
Ground crew will help eliminate Aliens 👽 blocking your way
Fighting deforestation

Morningscore tree count

We plant 1 tree for every paying cutomer every month.
Our dream is to establish the biggest forest on Funen.

For now we are planting the trees in Kenya with our partner,
Eden Reforestation, who's planted 900 Million trees so far!

As of now our tree count is:


trees min - Morningscore SEO tool
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review
Rasmus Schübel
Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review
Heidi Kerstein
Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi salary.dk
Patrick Qureshi
CMO, Salary.dk
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz
Christina Schmeltz
Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby
Esben Østerby
Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame
Trolle Hansen
Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool
Sven Radavics
Founder, intribe.co