Semalt: Ways To Analyze Your SEO Performance
We often put our hearts into doing something, and naturally, we assume it will be great. However, that isn't always the case. Although we’ve put our efforts into it, we still need to evaluate. “To err is human." We can make mistakes, and one way to discover the mistakes on a website is by analyzing it.
SEO is also something we put our time and effort in doing. At Semalt, we provide you with the BEST SEO services, but we also take a step back and evaluate. This way, we can spot possible lapses and adjust, ensuring you get the most accurate website analysis. To make this offer complete, we can also develop your website and correct all the errors it might have had.
As long as you have the right tools and expertise, you can perform your SEO analysis yourself, but if you don't, it's best you get help from professionals like Semalt. After all, you wouldn’t want all your hard work to go down the drain by poor SEO analysis.
Analyzing your SEO covers a wide range of options, and it can be the difference between a successful SEO campaign and a failing one. Look at SEO, like trying to get that person to notice you. At first, you’re like a distant star in the vast dark universe, but you start trying. Maybe your first plan doesn’t work, but then you regroup and try another approach until you become the sun in that person’s eyes. That is what every website wants, and SEO analysis is the tool to see if your first method works. Without this analysis, you may not notice that your approach is lacking even though it isn't wrong.
But is that all SEO analysis is about?
There is an adage you might have heard in the business world which applies to life itself. It goes like this “if you can’t measure it, you can’t improve it” to be the best, you need to know how good you are if not, how are you the best?
Being able to measure how well your SEO is doing is crucial in getting your website to the first page, and top-ranked. Like a report card, it points out your strengths and weaknesses so that you can improve. Fortunately for businesses, you can check how good your SEO optimization skills are with a tool called Google Analytics.
Although we recommend you use Semalt, you can do this on your own, given that you know what to measure, how to use the tools, and how to implement the corrections on your website. If you don't, kindly contact Semalt customer care or our amazing writing team here. We can analyze your result and implement its corrections, which places you at the top spot where you belong.
But if you just want to read up on what performing SEO analysis means, you’re at the right place.
If you intend on doing an SEO performance analysis yourself, here are things you should look out for:
Many times, knowledge truly is power. Without the knowledge to measure what matters, you’re only going to end up with many results that aren't completely necessary. You must understand this before you dive into the technical part of SEO analysis.
During or after an SEO analysis, it’s very common for newbies and seasoned professionals to sometime get caught up in the vanity of its metrics. You get caught up often by feeling proud and accomplished with just how great your page views are. However, you do not stop to analyze the quality of those page views. Instead, you should measure beyond your clicks, measure the engagement also.
- Bounce rate
One important engagement metric you should look out for is the bounce rate. This shows the number of users who get what they came for from just one page and move on. In other words, it shows satisfied readers without going through other pages on your website. Unlike what you may be thinking, the fewer the number of bounce rates, the better. We have all searched for particular information, and when we click a link, we have to read through several pages before we get the information we need. That isn't cool, and many times, you lose the user. When evaluating your bounce rate, anything between 26% and 40% is excellent, and anything greater than 70% is considered bad, and you may need to work on that.
A declining or low bounce rate is important because it shows you that your readers are interested in what you have to say and that you are convincing enough.
- Organic page views
Watching out for your organic page views is also another important way to check your overall SEO performance. A higher number of page views means your SEO is doing great, and it is bringing more users to your website. A low number of page views, on the other hand, implies that your website isn't showing up when related keywords are searched, or your website isn't attractive enough to get viewers to click.
- Many times, these are the features that get overlooked by new SEO performance analysts
How To Analyse Website’s SEO Performance
Analyzing using SEO Analysis tools
This is one of those things you can’t do without help. You cannot read through your website and come up with an accurate judgment of how well your SEO is performing. To do that, you need tools.
There are several tools on the internet you could use to analyze your SEO. If you prefer to focus your energy on something else, you could assign this task to Semalt. We will get your SEO performance analyzed in no time without taking any of your time. We will also make any and every correction to ensure that your website is at the top, where it belongs.
One of the most popular is the SEO analytics tool is Google Analytics. In addition to the fact that it's owned by Google, which is pretty awesome, it is also free.
When analyzing your SEO, the first step is taking a step back to look at your SEO overall performance. By studying the changes in total organic traffic over time, you can indicate whether or not your SEO strategy is working.
Monitoring your organic traffic
This is the most obvious way to see if your website SEO is doing well is by seeing the number of clicks you get. This particular analysis works for both organic and paid website placement. If you’re using Google Analytics, you can check your traffic by going to acquisition then all traffic then channel. If you follow these steps, you should be able to see how well your traffic is doing. You will also be able to see how well your organic traffic is doing compared to referrals or links from social media ads.
It means your SEO isn't doing so well for a flat or falling traffic growth rate, and you would have to adjust your website contents and SO strategies.
Monitoring your backlinks
With the growing popularity of your website, you should begin to notice an increase in the number of backlinks to your website. However, it would be best if you didn't get overwhelmed by these because the quality of these backlinks also matters. Look at the domain authority of the website that provides these backlinks to your website. By analyzing the content in which these backlinks are put, you have an idea of what people think of your website. When you understand these, you can either change this perception or take advantage of it.
Analyze your SEO by its keywords
Rather than analyzing your website's SEO by its entire structure and the number of clicks it gets, you can analyze it by the number and quality of keywords used in it. That said, Google Analytics doesn't do a great job showing keyword data, so you may want to get another SEO analytics tool.
When you analyze your website and get a result you’re not happy with, the first thing you do is figure out the problem. Many times, it’s one of these two.
- Or content
Since keywords fall under content, they make up how well your website shows Google or visitors why your website is needed. But to know how good your keywords are, you need to run an analysis. This shows you if your keywords aren't getting searched, if they aren't enough or if they don't get to your target audience. This way, you can work on your content accordingly and get those clicks.
Finding your sites broken pages
Broken pages are one sure way to lose visitors on your site. When visitors are unable to access a page that has information they are looking for, they automatically lose interest in your entire website. This means a reduction in traffic and potential customers. Fixing broken pages errors are very important, and on a website of over 100 0r 200 pages, it becomes extremely difficult. This is why you need to analyze your website to find them.
Analyze your site speed
Site speed is one main factor you should analyze or look out for when reading your website analysis. Google automatically favors faster websites, so if you want to get ranked or appear on the first page, your website must be fast enough. Using an analysis tool like page speed insights will tell you how long your web content takes to load. Improving your website speed improves your user experience and gets more users to stay on your site. But a slow website will frustrate your visitors and make them leave before your content shows up on their screens.